Makeup Drives Growth in US Prestige Beauty

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By: TOM BRANNA

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The  US prestige beauty industry grew 6% in 2016 and reached $17 billion in sales, according to global information company The NPD Group. The makeup category once again posted the greatest sales growth (12%) and contributed 82%  of the industry’s total gains. “The beauty industry has gained $1 billion for three consecutive years, and while this is something to celebrate, industry players must not get too relaxed. This is no time for walking; it is still very much a run,” said Karen Grant, glo...

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